Public Relations - Majorie Samaniego - Chair


Public Relations, simply put, is managing the spread of information between an organization and the public. In order for it to succeed, the information needs to be both interesting and entertaining for the readers. Remember that whatever story is submitted, there are hundreds of others submitted at the same time. What makes this one different? Is it fun, entertaining, beneficial to the readers? Develop several creative ways to communicate the story. One will strike the right balance and be the winner.

These days 90% of journalists and reporters get their stories off the Internet. Do not underestimate the importance of an up-to-date website with easy access to information. At the same time, make use of the hundreds of websites available to post stories. Showcase your information elsewhere! And most importantly, take advantage of the opportunities presented to you. Work with your lodge Community Activities Chair to find the next story. And, no matter what happens, keep trying!

You can download a copy of the Grand Lodge Public Relations Handbook for Lodge Chairs from the Elks website. In addition, you can find the information about all of the contests available. Go to the CHEA website and find the information on state contests.

And, of course, keep those reports coming. They are due the 5th of each month. I will accept any form you care to send --- U.S. mail, email, or pony express.

I’m looking forward to working with you!